Once you know this, you can find other accounts or communities and see what content they’re producing, their hashtags, and more. This is always an important thing to remember – targeting a certain sub-category of TikTok viewers allows you to create consistency and a tone of voice that resonates with your viewers.
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You get to reach a wider audience and show off your incredible products, while your followers get to win free prizes.
This is a simple but extremely powerful strategy – a Duet with your followers, in which you showcase your products while also giving them the chance to win free products. The Duet giveaway was one of the company’s most successful efforts. Take a look at Vessi, a Canadian shoe company known for making waterproof sneakers and performing admirably on TikTok, thanks to the brand’s brilliant use of Duet to create viral videos and reach a larger audience. What’s great about this idea is that you can use content that you know has been popular, so getting more views should be easy. You’ll be on the other half of the screen, and depending on the video you’re using, you can sing along, do a review, or even a funny dialogue. This feature allows you to share a split-screen with another video – it can be one of your own or another user. No, we’re not suggesting you do a TikTok video with someone else. Step 2: Record your video, and your chosen sound will play as you film 3. Step 1: Browse the sound library, then tap the sound and select it The TikTok algorithm determines which songs are trending based on TikTok users’ behavior, video shares, and, of course, plays.
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